The Child Trends News Service project explores the nexus between research, the news media, and the public. The project’s research studies aim to build knowledge around informal STEM learning and enhance communication efforts that lead to the adoption of positive parenting practices. The project is currently conducting two audience research studies.
The formative research study is 1) examining how to best communicate child development research in ways that are relevant and useful to parents; and 2) understanding the value of re-purposing the news reports at the community level. This project has piloted the use of the news reports in Abriendo Puertas’s 10-session curriculum for Latino parents.
Through a large random-assignment impact study, the project is examining how local TV news consumers from diverse racial/ethnic groups interact with Positive Parenting reports that air on local TV news. The study is evaluating how the reports impacted parent’s knowledge, attitudes, and parenting practices.
The following research and other materials below highlight the work of the Child Trends News Service project and of communication science experts at Child Trends.