Positive Parenting Newsfeed—a Child Trends Project—is Supported by the National Science Foundation
The Climate Resilient Parenting campaign of the Positive Parenting Newsfeed will engage parents through social media and local TV news, together with a grassroots community education initiative in partnership with Latino community organizations.
The Child Trends News Service project consists of: 1) news reports produced by Positive Parenting, a syndicated newsfeed for commercial news media; 2) research projects with TV news audiences and parents; and 3) an interdisciplinary collaborative of advisory panel members, partners, and experts.
Positive Parenting news reports are produced by Ivanhoe Broadcast News and scientifically vetted by Child Trends. The newsfeed consists of eight monthly TV news reports in English and Spanish that feature findings from rigorous research publications. Subscribing local TV news stations across the country air Positive Parenting reports, providing millions of parents access to the latest research-based parenting information through their local TV news stations—still the primary source of news for most adults in the United States.
The Child Trends News Service project is conducting research studies to understand parents’ biggest questions, interests, and needs in order to ensure Positive Parenting is relevant, responsive, and informative to parents in the viewing audiences. Our research aims to build knowledge around informal STEM learning and enhance communication efforts that lead to the adoption of positive parenting practices. The project connects social science child development researchers, news professionals, and news consumers with a shared focus on Latino families.
The Child Trends News Service project collaborates with Abriendo Puertas, the largest Latino parenting program in the United States, to expand the use of the news reports among community-based organizations. The CTNS project also works in collaboration with Group i&i Consultancy and the University of Florida. View Partners
In addition to these key collaborations and partnerships, CTNS has an advisory panel of experts in child development, children and technology, dual language learners, communications science, practitioners, and news professionals.
